Reckitt Benckiser (RB) was awarded The Economist’s very prestigious annual Innovation Award on October 29th, 2009, for its “innovative and entrepreneurial corporate culture”. W&P sets out to parse RB’s culture and we get about 50% done based on the information which we can access. Perhaps others can help? You can download a copy - from the web site - of the ‘Draft work in progress’ and see how far we got. Comments welcome. How would you describe their corporate culture? Is it a culture which will - on an ongoing basis - better RB over its competition?
The Economist annual Innovation Award (1of 8) goes to Reckitt Benckiser. Explore some of the reasons why!
December 27th, 2009
Paul White
President, White & Partners Ltd.
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