With the failure of its off-shore drilling rig and its tarnished reputation for offshore drilling, world-wide attention has been drawn to BP. This failure is not the image which BP has worked for over the past 3 years under the leadership of Tony Hayward. BP you would think, wants to be known as innovative. Its response to this latest disaster raises some questions about its preparedness; its research and its ideas.
Is BP an innovative company? Does the company have a culture which fosters innovation? What are the characteristics of the ‘new culture’ which management says it has been putting in place over the last 2 to 3 years? Is BP sufficiently able to come up with ideas and solutions to mitigate the risk associated with deep-water drilling? Using a framework developed by White & Partners Ltd., these are the questions raised in a ‘White Paper’ available, for free, on the web site: http://www.corporateinnovationonline.com
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3 Responses to “BP’s Hidden but Rapidly Changing Culture (for innovation)”
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